TSKB Responsible Corporate Communications Policy
A. PURPOSE
This policy sets out the principles, practices and approaches of Türkiye Sınai Kalkınma Bankası A.Ş. (TSKB) in all its internal and external communication activities, including those with its stakeholders, in line with its sustainability and responsible banking approach.
B. SCOPE
This policy covers all employees and activities at TSKB. It is implemented together with all policies within the overarching TSKB Sustainability Policy.
C. PRINCIPLES AND PRACTICES
TSKB Responsible Corporate Communications Policy includes the following basic principles and guidelines.
The Bank;
1. Performs all its internal and external communication activities with the aim of supporting the economic, environmental and sociocultural development of our country in a qualified and sustainable manner and contributing to the UN Sustainable Development Goals.
2. works with a focus on sustainable and inclusive development in brand and marketing communications.
3. emphasizes creating shared value with stakeholders, raising awareness for a sustainable future, being sensitive to the environment, nature and biodiversity, producing solutions for our common future, creating tangible value and focusing on positive impact as its unchanging values.
4. oversees full compliance with corporate governance principles, law, and confidentiality rules.
5. takes action to reduce the environmental footprint of all internal and external communication activities. It considers environmental impacts in procurement processes and prioritizes the use of recyclable or recycled materials in products.
6. observes, in parallel with its core strategies, the Environmental, Social and Governance (ESG) approach in all communication activities and relevant decision-making processes.
7. creates, as a responsible corporate citizen, tangible and measurable value through social responsibility projects focused on nature, environment, biodiversity, climate change, cultural development, women's employment, quality education, gender equality and equal opportunities.
8. does not discriminate based on gender, age, seniority, physical and mental disability, language, religion, race and ethnicity in its language of communication.
9. excludes projects and investments that harm the environment, biodiversity and human health, violate human rights and security, threaten global peace, encourage addiction, and damage the integrity of environment and cultural heritage.
10. offers all employees training and development programs structured to render them customer-oriented, value-oriented and solution-oriented and takes responsibility to increase the capacity of its employees in sustainability and social impact matters.
11. works to raise awareness on sustainability in its sector and across the production ecosystem, to disseminate concrete solutions and to create new role models.
12. supports senior executives to be spokespersons and advocates for sustainability and inclusiveness.
13. determines the target audiences in its brand and marketing communication activities with the vision of supporting the sustainable and inclusive development of our country.
14. does not provide false and misleading information to its stakeholders in internal and external communication.
15. takes immediate corrective action regarding misleading news about the brand against its will.
16. develops communication plans to ensure business continuity against possible crisis scenarios, fulfil its responsibilities towards stakeholders, protect brand reputation and inform the public effectively.
17. cares about receiving feedback from its customers and business partners and performs relevant stakeholder analyses. It inducts complaints and suggestions into its corporate memory through structured systems and manages them.
18. does not take part in awards, sponsorships and conferences failing to consider environmental and social impact and lacking reputation and transparency.
19. does not advertise on media channels that broadcast extreme programs containing violence and discrimination.
20. does not use messages and visuals that harm the environment, society and human beings.
21. does not include misleading, exaggerated or inaccurate sustainability claims in its communication activities and adopts a transparent, verifiable and consistent communication approach on environmental and social impact.
22. promises to make a positive impact through the commitments it is a signatory to, the associations and initiatives it takes part in, and the policies it publishes, and develops its human resources, creates synergy with its affiliates and enlarges its impact by sharing its experience with other organizations.
23. transparently presents its targets, results and the steps it will take to improve its performance to its stakeholders on its website and in its reports.
24. encourages the adoption of these policy principles by the Bank's subsidiaries, business partners and supply chain parties.
25. The implementation and performance of this policy is monitored under the supervision of senior management and the Board of Directors.
D. ENTRY INTO FORCE
This policy shall enter into force on the date it is approved by the Board of Directors.
